Expert Freelance ecommerce Consultant

25 years of ecommerce consulting & management experience.

Flexible freelance e-commerce strategy, optimisation and growth consultancy.

Expert ecommerce consulting

I provide immediate access to a quarter of a century of ecommerce experience and expertise. I’m on-hand to deliver expert guidance with the aim of optimising your online presence and improving performance.

Management services

I will run your online business.
Working via a monthly retainer, we’ll agree key performance KPIs, which I’ll work towards improving as I trade your website, marketplace and Apps, and manage specialist service providers.

Website sales & lead growth

If you’re starting a new online business or looking to improve an existing one, I’m here to assist you in growing your online presence. I’ll help you increase sales and generate more leads, using a practical budget, effective resource planning, and a strong framework to track success.

Marketplace growth

I help businesses create and grow local and international marketplace sales, to minimise costs and maximise margin, using trusted partners and successful planning, via a custom or fully-managed service.

Helping you grow your online business

I’m Paul. Let me help you get the best out of your service providers, create a growth plan and deliver new sales and margin.

I began my journey in 1999, spending 7 years developing eCommerce for luxury brands. Since then I’ve been freelancing in different retail sectors, with high-street brands and FMCG retailers.

I enjoy finding new opportunities, fixing problems and helping clients grow their businesses.

Client Success Stories

For 25 years, I’ve provided websites, marketplace solutions & eCommerce and Lead generation business channels to a diverse range of clients, across various market sectors.

What clients say

I know Paul for 20 years now, he was my client and now I proudly ask for his help to launch my new online business websites. He is my hidden secret: efficient, cost effective, available. Don't tell the others :-).

Nicolas Van Beek

Entrepreneur I Luxembourg

Paul is a creative, flexible E Commerce expert. Commercially sharp and always looking to drive sales and critical KPI's. Highly recommended !

Peter Jenkins

CEO. Conran Shop

Paul expertly filled the role of Digital Marketing within my team for just over six months where he completed multiple flawless projects for me. An approachable and always professional individual, Paul would be an asset to any team.

Ajay Nassa

Managing Director EMEA at Trevco

I’ve had the good fortune to work with Paul over several years; he successfully managed external digital marketing agencies on our behalf who were tasked with delivering a major site re-platform and he’s also run our own site for us delivering strong commercial results. Paul brings long and valuable experience, knowledge and application to the top-level digital marketing function, always with an acutely commercial mind focused on improving performance and financial return. Beyond his expertise, he’s also an extremely nice guy to work with who gets on really well with colleagues and external partners alike. He’s a great asset to any organisation and I wouldn’t think twice about working with him again.

Richard Smedley

CEO LSA International

Paul is very experienced in ecommerce, extremely commercial and a strong visionary. We worked with Paul for a number of years and would thoroughly recommend him.

Cathy Thomas

Global e-commerce director at LSA International

Paul is a highly switched on, savvy and commercial Digital professional who understands how to deliver Omni-channel strategies to drive explicit and targeted commercial results as well as consumer engagement and retail key performance indicators. With an implicit understanding of the multi-channel customer journey and brands he is an all round and accomplished individual. I would highly recommend Paul.

Philip Toomey

Senior MArketing manager

Paul is a talented Ecommerce professional. He has a lot of experience for a number of superb brands, clear ideas on how to grow an online business and a great understanding of retail. He is methodical, bright and focussed, and a good team leader who would be an asset to any company.

Al Gerrie

Founder, CEO, NED, Investor.

I've worked with Paul on 2 separate occasions when he was head of e-commerce at Office and then at Blue Inc. During these times Foresite built and managed the companies' e-commerce websites. On both occasions we worked together very closely with continuous contact between us. I have always found Paul good to work with on a professional and personal basis. One of his key strengths is his mix of technical, creative and business expertise - something that is rare within the industry. I would have no hesitation in recommending Paul to anyone.

Branwell Moffat

Co-founder, UK Financial Director and advisor to the board at KPS Digital

Albert Miles

Project Manager. AXA XL