ecommerce platform requirements
To ensure platforms and websites fully leverage ecommerce opportunities, I offer businesses easy access to an expert ecommerce requirements gathering service.
Business requirements: Ensures the relevance of ecommerce requirements.
- Goals, Strategy, tactics, KPIs.
Current situation: Information describing current platform performance.
- Customer architypes, customer lifetime value.
- Current site performance, including key customer journeys.
- Marketing performance.
- Market situation, competitor trends.
- SWOT.
Requirements: ecommerce website requirements.
- Acquisition requirements: How the website supports customer acquisition.
- On-site SEO.
- Social, Referral, Affiliate and Influencer Campaign landing pages.
- Conversion requirements: How the website turns visitors into customers.
- Customer journey planning: Paths to purchase.
- UX, Accessibility, Usability & Device requirements: including W3C.
- Load times & performance.
- Essential content requirements.
- Product landing pages (PLPs), Product detail pages (PDPs).
- Home page, information pages & customer services pages.
- Upsell, cross-sell, lead generation & referral.
- Information hierarchy & navigation requirements.
- Data protection and privacy.
- Cookies and consent management.
- User roles.
- Retention requirements: How the website promotes, supports and assists returning customers.
- Customer journey planning: Returning customers.
- Content & journey personalisation.
- Customer loyalty content support.
- Reporting & growth requirements: Planning for and tracking growth .
- Customer journey planning: Returning customers.
- Content & journey personalisation.
- Customer loyalty content support.
Paul Doeman.
ecommerce consultant.
ecommerce consultant.
Get in contact
I’m Paul, a freelance ecommerce consultant with 25 years experience, helping more than 50 businesses grow and succeed online.
Please get in contact to discuss how I can help you grow your business.